Creating a one-stop-shop for Healthcare Providers to get patients on therapy
A complete 0→1 design of a platform for healthcare providers to easily access coverage, affordability, and therapy initiation support tools - built from the ground up to simplify decision-making and accelerate treatment access.
Senior UX Designer
2022-2023
Healthcare
Led UX research team
Mapped user flows
Designed wireframes and high fidelity mockups
QA
Challenge
Getting a patient on specialty medication requires navigating a fragmented system - with different access, affordability, and enrollment requirements across payers and therapies. Providers often rely on spreadsheets, reps, or manual searches to piece this information together, causing delays and frustration.
We set out to build a new platform from the ground up - giving providers centralized access to the information they need to get patients on therapy faster.
Results
The platform’s launch significantly improved provider engagement and task efficiency. Within the first six months, we saw a 35% reduction in onboarding friction, a 25% increase in successful completion of key therapy enrollment steps, and an 84% growth in overall provider activity. These outcomes validated the platform’s ability to centralize critical information, streamline decision-making, and support providers in getting patients on therapy faster.
35%
Reduction in onboarding friction
25%
Increase in therapy enrollment steps
84%
Growth in provider activity
Streamlining Onboarding
My Approach
Audit & Mapping
Mapped the original 12-step journey to identify redundancies and bottlenecks.
Ran a heuristic evaluation to highlight cognitive load issues and moments of friction.
User Research & Feedback Loops
Interviewed target users to understand which questions felt essential vs. unnecessary during initial sign-up.
Analyzed completion data to confirm where drop-offs occurred most often.
Collaboration
Worked closely with the product manager to ensure compliance and operational needs were still met with fewer steps.
Partnered with engineering to ensure changes could be implemented without impacting security or data integrity.
The Result
Onboarding was cut from 12 screens to just 3:
Account Creation & Email Verification
Minimal Required Profile Info
Invite Coworkers (Referral Step)
Early metrics showed a significant increase in completion rate and a reduction in average time to complete onboarding.
The new flow created a lighter, more welcoming first impression without sacrificing business requirements.
Redesigning the product page
Early Iteration (left):
On the left is one of the first iterations. At this point, the page worked well as a drug reference tool - surfacing FDA highlights, prescribing info, dosage, contraindications, and links to resources.
In testing, 50% of providers said they’d use it - but they also said it wouldn’t make a huge impact. It was basically a more polished version of what they already had through PDFs or manufacturer sites.
Identifying Limitations:
The big takeaway from research was that info alone wasn’t enough. Providers wanted information + action, tools that connected directly to coverage checks, prior auths, and copay support.
This was a key collaboration moment with my PM. I advocated for making the product workflow-centric, while my PM pushed us to prioritize the actions that mapped to adoption and business value.
Later Iteration (right):
That insight pushed us to evolve into an updated product page. The later version kept the dosage and FDA info but layered in coverage checks, PA tools, and copay support - directly embedded in the workflow. This shift was where we really saw alignment between user value and business outcomes.
Coverage Lookup Tool
This feature enables healthcare providers to quickly access accurate, FDA-approved drug information through a conversational AI interface. On load, the AI page presents common, contextually relevant questions as prompts to help users get started. Providers can also type their own queries directly into the search bar.
When a question is submitted, the AI returns a structured, trustworthy answer sourced from verified drug labels. The result panel uses clear headings, bullet points, and dosing breakdowns to ensure rapid comprehension. In this example, a pediatric dosing query for Cosentyx produces an easy-to-scan summary, allowing providers to make informed decisions without navigating multiple external resources.
This flow was designed to:
Reduce cognitive load by surfacing curated starting questions.
Build trust through visible FDA-approved source tags.
Accelerate workflow by presenting answers in a structured, digestible format.
"Before, finding prescribing information was endless online searches. Now, everything I need is in one place."
Physician Assistant
Boca Raton, FL
Research
I led a research team of three (myself included) to map the end-to-end prior authorization workflow for specialty medications at PrescriberPoint. Our objective was to uncover the most critical friction points for healthcare providers and support staff, and turn those into a prioritized roadmap of improvements.
Our Process:
Workflow Mapping – Conducted interviews and shadowing sessions with prescribers, medical assistants, and hub coordinators to capture each step from prescribing decision → eRx submission → PA completion. This resulted in a comprehensive workflow map (left) with clear ownership, system touchpoints, and branching decision paths.
Pain Point Tagging – Annotated the workflow with real-world blockers such as missing documentation loops, system-switching overhead, and unclear PA status visibility. Each red sticky represented a high-friction moment tied to provider frustration or patient care delays.
Thematic Synthesis – Grouped 40+ issues into key themes (right), including:
Operational Bottlenecks – manual faxing, repetitive data entry
Communication Gaps – status visibility between provider, hub, and pharmacy
Process Inconsistencies – variations in PA requirements across payers
Each theme was scored by impact to care speed and feasibility of resolution.
Roadmap Prioritization – Collaborated with product and engineering leads to balance quick wins (e.g., PA status dashboard) with strategic initiatives (e.g., EHR-integrated PA submission).
Impact:
The resulting workflow map became the single source of truth across product, engineering, and sales teams. It allowed PrescriberPoint to focus investment on features with the highest provider impact — directly influencing the first set of claims triage and PA automation tools we designed.
Conclusion
This 0→1 build brought clarity to a chaotic space - enabling healthcare providers to take confident next steps in getting patients on therapy. By centralizing access to critical drug information and streamlining workflows, the platform supported faster decisions, better outcomes, and a more scalable path to therapy access.