No Vacancy Club: Designing a Premium Creator Collaboration Marketplace
A creator marketplace concept designed to help properties, brands, and creators find high-fit collaborations through curated discovery, match scoring, campaign briefs, and commerce.
The core idea is simple:
Creators want unique places and brand partnerships. Properties and brands want aligned creators who can produce quality content. NVC turns that messy collaboration process into a more visual, guided, and high-trust marketplace.
Project Intro
No Vacancy Club is a marketplace concept for creator-led travel and brand collaborations.
The product helps users discover creators, properties, and campaign opportunities through rich visual profiles, match scores, content deliverables, and curated shopping experiences connected to real collaborations.
My Role
Co-founder & Lead Designer
Led a research team across prescribers, medical assistants, hubs, and internal stakeholders
Directed workflow mapping and synthesis to define the foundation of the platform
Designed platform IA and navigation
Led onboarding redesign from 12 steps to 3
Reimagined the therapy product page into an action-focused workflow
Designed an AI-driven coverage lookup experience
Collaborated with engineering, clinical experts, and product partners
Delivered production-ready flows from wireframes to final UI
The Product Problem
Creators, properties, and brands all want partnerships, but discovery is fragmented. Creators rely on DMs, referrals, and manual outreach. Properties and brands struggle to assess fit beyond follower count. The opportunity was to design a more curated marketplace where fit, aesthetics, audience, and deliverables are easier to evaluate.
The Design Goal
Create a premium mobile experience that makes collaboration feel:
visual
fast to evaluate
aspirational
trustworthy
actionable
Key Features & Highlights
Match scoring
The match percentage becomes the central product mechanic. It helps users quickly understand fit between creators, properties, and brands.
Curated discovery
Search screens allow users to browse properties, creators, and products through image-led cards and lightweight filtering.
Collaboration profiles
Property and creator profiles combine emotional appeal with practical decision-making details like ratings, audience size, niches, specialties, and past stays.
Campaign workflow
Campaign briefs turn collaboration opportunities into clear actions, including deliverables, requirements, compensation, and accept/reject decisions.
Commerce layer
The “Shop the Brands Loved By…” flow shows how creator collaborations can extend into product discovery and affiliate-style commerce.
Impact
Onboarded 800+ creators, brands, and properties within the first 2 months of launch
Facilitated 150+ creator collaborations across hospitality, lifestyle, wellness, and travel categories
Generated thousands of pieces of creator-generated content for participating brands and properties
Reduced partnership discovery time from weeks of outreach to minutes through AI-powered matching
Achieved a growing network of hundreds of active hospitality and brand partners
Increased visibility for participating properties through creator-led content and social distribution
Established the foundation for a scalable marketplace connecting creators, brands, and destinations worldwide